Consumer Spending Shows Signs of Slowing Down, As Canadians Feel the Pinch of Inflation
There are signals in the consumer spending data that suggest Canadians are adjusting their budgets to deal with inflation.
As Canada’s largest payment processor 1 , we harness real-time consumer data that considers billions of transactions received across all types of merchants, industries, card brands, and geographic areas. Ask about our custom data solutions today.
Our data is used by both public and private sector clients to not only make smarter policy and business decisions, but to also monitor their impact.
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Consumer Spending Data enables you to:
Understanding where customers live and spend is a useful tool for any business. We capture a number of data points on each transaction. When this data is analyzed on an aggregate level among billions of transactions, you can uncover valuable and actionable insights for your business. This data can be provided on a citywide level all the way down to FSA or individual store location. Request a demo or custom report today.
Countries and tourism organizations across the world tend to focus on international tourism, due to the revenue earned through foreign travelers. Governments and municipalities can also use domestic tourism data as a tool to upgrade infrastructure and alleviate pressure from overcrowding. Domestic travel data can also help businesses understand seasonality within regions and build tactics to disperse tourists to less visited areas. Learn more about our Custom Solutions.
More recently, there has been a lot of interest in understanding the domestic tourism patterns and spends, including:
Marketers look at domestic tourism to provide marketing campaigns to consumers in specific geographical areas. Companies can evaluate opportunities in different locations to understand where to expand their business and attract local residents and other tourists.
In terms of analyzing spend from foreign travel, our data can help illustrate:
Consumer behaviour spending data can help businesses and regional governmental organizations anticipate the impacts of future disruptions and support response plans and efforts towards economic recovery.
Municipalities, provinces, and Canadian businesses are using consumer spending data to target tourism marketing, identify opportunities for new business developments and understand consumer sectoral spending changes. This allows governments and associations to gain key insights enabling policy makers and business owners to make smarter, more data-driven decisions. Contact us for a Custom Request.
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Your customers live in an omni-channel world and their path to purchase varies immensely. As a marketer, it’s crucial that you understand their customer journey. While these journeys often start online, in sectors such as department stores, mass merchandisers and specialty stores, most purchases still happen in-store. The insights derived from your online sales is only telling you a small fraction of the story. Sign up for a demo to learn more.
Our Digital Attribution tool, Offlinx™, enables businesses and marketers to measure the connection between your online marketing activities and your in-store transactions.
There are signals in the consumer spending data that suggest Canadians are adjusting their budgets to deal with inflation.
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